Why the 24-Hour Window Changes Everything
Every other engagement product you can buy is evergreen. A like on a feed post still counts a week later. A view on a Reel can accumulate for months. A story view is different — the asset it attaches to disappears, and once it does, the number stops mattering to anyone except you in your insights panel.
This has a practical consequence for how you should order. If you post a story and then order views six hours later, you have already spent a quarter of the story's life. The views still arrive, but they arrive after most of your followers have already scrolled past. The social proof effect — other people seeing a healthy view count and deciding the story is worth watching — only works if the count is healthy while people are still looking.
We start delivery quickly for exactly this reason. The goal is not just to reach a number by the time the story expires; it is to reach it early enough that the number is doing work while the story is live.